As the year draws to a close, 2025 stands out as a defining chapter for TAG Heuer — a year shaped by return, acceleration, and clarity of purpose. It began with a statement that resonated far beyond the paddock: We Are Back in Formula 1®. More than a comeback, it was a homecoming. As Official Timekeeper of Formula 1® once again, TAG Heuer reclaimed a role deeply rooted in its history, reconnecting with the sport where precision down to the millisecond has always shaped destiny.
This return set the tempo for the year. In Formula 1®, time is not abstract — it is visible, shared, and unforgiving. From pit lane clocks to global broadcasts, TAG Heuer’s presence reaffirmed its authority where timing matters most, anchoring the Maison’s expertise at the very heart of motorsport once again.