Flight technology provider Etraveli Group has acquired Wenrix as it works to grow its B2B platform. The financial terms of the deal were not disclosed.
While it will be part of Etraveli Group, Wenrix will continue to function as an independent company, with the leadership team, strategy and product roadmap remaining intact. The B2B platform offers predictive and agentic artificial intelligence solutions for flights to online travel agencies and travel management companies.
“Etraveli Group’s strategy is to continuously strengthen its leading platform for selling flights and ensure it benefits the wider air travel ecosystem,” said Etraveli CEO Mathias Hedlund.
Etraveli had an existing partnership with Wenrix, with Hedlund calling the company a “strong strategic fit.”
“We are now looking forward to jointly addressing the challenges of air travel and creating competitive offerings,” he said.
By combining Etraveli and Wenrix’s strengths, Hedlund said the companies can improve the value they provide to global partners and foster new collaborations.
“Wenrix was built to address some of the hardest problems in flight selling. Joining Etraveli allows us to accelerate the scale of our platform while remaining fully committed to our customers,” said Amir Balaish, CEO and co-founder of Wenrix.
Etraveli’s acquisition of Wenrix follows news that KKR acquired a minority stake in Etraveli last July, after years of failed attempts by Booking Holdings to acquire its partner.
During an interview in the PhocusWire studio at The Phocuswright Conference in November, Hedlund discussed Etraveli’s plans for 2026, the company’s B2B ambitions and more. Watch the full conversation below.
Transforming from a B2C to a B2B travel company