Ramadan brings visible shifts in how people spend their time, money and attention. Across the UAE, KSA and Türkiye, routines slow down, evenings get busier at home, and priorities lean into faith, family and giving.
For brands, these moments shape decisions across shopping, media, travel and charitable behaviour.
What this snapshot covers
This consumer insight snapshot highlights early Ramadan 2026 signals, including:
Expected changes in daily routinesTravel and at home behaviorBrand choice and switching patternsPreferences around Ramadan advertisingChanges in media habits during the monthAnd there is more available for purchase
This snapshot is a sneak peek. The full Ramadan 2026 dataset is already available.
It covers deeper insights across share of wallet, shopping behavior, travel plans, giving and media consumption, alongside audience and shopper profiles for the UAE, KSA and Türkiye. Get in touch with YouGov experts today for more insights.