According to World Health Organisation study, globally, one in seven of 10–19-year-olds experience mental health conditions, but they remain largely unrecognised and untreated. A 2023 Pew Research Center survey found that 95% of teens aged 13–17 have smartphones and 96% are on the internet daily. The constant comparison online, cyberbullying, unrealistic beauty standards and FOMO (fear of missing out) majorly contribute to rise in anxiety and it often leads to low self-esteem.