As January 19 approaches, traditionally considered the most depressing day of the year (Blue Monday), ALL Accor, Accor’s booking platform and loyalty programme, highlights the importance of well-being with the launch of Blue Welldays: a 360° campaign designed to inspire a more balanced approach to wellness. Through a curated ecosystem of content, experiences and collaborations – including an exclusive partnership with Paris Saint-Germain players sharing their wellness routines – the campaign invites audiences to explore well-being in all its dimensions. The initiative also includes the Blue Corner in Paris, a short-lived pop-up offering a moment of relaxation in the heart of the city, while highlighting ALL Accor’s global wellness offering across more than 5,700 hotels in 110 countries, tailored to individual needs and lifestyles.
BLUE WELLDAYS
Rolled out internationally, the Blue Welldays campaign invites audiences to care for both body and mind through wellness experiences available year-round via ALL.com. The color blue plays a central role throughout the campaign: far from evoking melancholy, it is reimagined as a symbol of calm, breathing and lightness, expressed through multiple shades to reflect the many ways of experiencing well-being with ALL Accor.
Born from the desire to transform Blue Monday – a symbol of winter gloom – into a moment of collective care, Blue Welldays reminds us that well-being is not limited to an exceptional escape, but is part of the traveler’s everyday life, wherever they may be.
This positioning also comes to life through a series of content and activations designed to bring calm and lightness into urban environments often associated with stress and intensity. Paris Saint-Germain players – Marquinhos, João Neves, Warren Zaïre-Emery, Khvicha Kvaratskhelia and Illia Zabarnyi – take part in the initiative by sharing their personal wellness routines, highlighting the importance of physical and mental balance, even in high-performance environments.
These contents will be shared across @ALL.Accor social media channels and supported by an Instagram giveaway, offering the chance to win selected wellness routines.
In parallel, a series of immersive FOOH videos will reimagine iconic urban locations – typically associated with crowds, cold or tension – transforming them into spaces of calm and relaxation, immersed in shades of blue. The content will revisit the Paris subway, Times Square (New York) and King’s Cross Station (London).
THE BLUE CORNER – A FREE POP-UP DEDICATED TO RELAXATION AND WELL-BEING
Paris | January 19–21, 2026
From January 19 to 21, 2026, the Blue Corner will take over the forecourt of Saint-Lazare train station, offering an accessible wellness escape open to all. Free 20-minute sessions – stackable and available upon registration – will invite visitors to discover a selection of immersive well-being experiences.
Designed as a suspended moment in time, the pop-up offers immersive micro-doses of wellness guided by industry experts, encouraging visitors to slow down and enjoy a moment of calm amid the fast pace of everyday life.
On the program:
Sensory Meditation: A guided micro-escape in virtual reality, centered on conscious breathing. A few minutes to slow down, reconnect and soothe the mind.
Shiro Abhyanga Massage: An Ayurvedic-inspired head massage focusing on the scalp, neck and shoulders. Performed by expert practitioners, this sensory ritual helps release tension and promotes deep relaxation.
Oxygen Bar: A unique breathing experience combining enriched oxygen with subtle fragrances, guided by specialists to restore mental clarity, energy and focus.
Collagen & Energy Bar: A moment of functional nutrition featuring hot beverages and creations enriched with collagen and superfoods, designed to support vitality and inner balance – in collaboration with 48 Collagen café.
Accessible without reservation for participants attending wellness sessions.
Practical information
January 19–21, 2026 | 9:00 a.m. – 6:00 p.m.
📍 Saint-Lazare Station forecourt, Cour de Rome, 75008 Paris
Sessions are stackable: visitors may book a single 20-minute workshop or the full one-hour journey for a unique immersive experience.
ALL ACCOR AND ITS COMMITMENT TO THE WORLD OF WELL-BEING
ALL Accor, Accor’s booking platform and loyalty program, supports its members on their journey toward well-being across more than 5,700 hotels in over 110 countries worldwide. The brand embraces a holistic approach, viewing well-being as a natural component of every travel experience – whether for business trips, weekend getaways or extended stays.
This vision comes to life across more than 45 brands available on ALL.com, including Raffles, SO/, Sofitel, MGallery, Novotel and Rixos, and is built around essential pillars: sleep, nutrition, movement, recovery and mental health. With nearly 2,000 hotels equipped with spas or fitness facilities, the ALL Accor ecosystem translates this wellness vision into accessible experiences for travelers around the world.
CARING FOR YOURSELF, UNWINDING, RECONNECTING – WELLNESS EXPERIENCES AROUND THE WORLD
This wellness vision is deployed across the entire ALL Accor network – before, during and beyond the stay. From Paris and Los Angeles to Sydney, Bali, Taghazout and Le Touquet, travelers can immerse themselves in comprehensive wellness experiences combining treatments, recovery and movement, guided by experts. Examples include the Faena Hotel Miami Beach, where wellness journeys feature energy treatments, shaman-led rituals and personalized guidance; Fairmont Taghazout Bay, which curates surf retreats at one of the region’s most iconic spots; and Swissôtel Sydney, which invites guests to explore the city through guided run clubs.
By embracing evolving traveler expectations and emerging wellness habits, ALL Accor places well-being at the heart of the travel experience, in diverse and accessible forms available to all its members.
* (Global Wellness Institute).