Hot Wheels is out to prove that its 1/64-scale cars aren’t just for kids: The brand teamed up with an artist named Futura to design a car that costs significantly more than the ones you normally find in a toy chest. The Futura-designed Hot Wheels Mitsubishi 3000GT VR-4 blends Japanese car culture with street art.
Futura, who launched his decades-long career by painting graffiti in New York City during the 1970s, designed the livery. He’s known primarily for abstract paintings with futuristic motifs and kinetic line work, and his style shows when you look at the 3000GT. It features graffiti-like accents and multi-colored lines on the body, Futura decals on the roof panel, and a checkered pattern on the spoiler. The look is inspired by a spray-paint-on-canvas painting called “Moment Magnitude Scale” that the artist completed in 2024.
©2025 Mattel, Inc.
©2025 Mattel, Inc.
©2025 Mattel, Inc.
©2025 Mattel, Inc.
This is the first commercially-available Hot Wheels car designed by Futura, and it’s much smaller than the cars he’s used to painting. The 69-year-old artist got his start painting subway cars in New York City. He chose the 3000GT as a tribute to the influence that Japanese culture had on his work and his career.
Don’t look for the Futura Hot Wheels Mitsubishi 3000GT in your nearest grocery store’s toy aisle: It will be sold exclusively online via the Complex Shop or the Mattel Creations site. Its market launch is scheduled for September 2025, and it’s priced at $45 excluding shipping. That’s a not-insignificant sum to pay for a Hot Wheels car, but this coupe is being marketed as an item that blurs the line between a toy and a work of art. Each example will be packaged in an acrylic display case with an edition-specific decorative cover.