Integrated 4K upscaling, HDR refinement and 16-bit color mapping enhance clarity and depth, ensuring visuals are crisp and lifelike. An anti-glare panel helps preserve brightness and definition under varying indoor lighting conditions.
The 85-inch model (SM85HX) features 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, supporting bold, large-scale storytelling that brings brands to life.
Seamless content optimization with Samsung VXT
With Samsung Visual eXperience Transformation (VXT) built-in capabilities, organizations can create and deploy immersive content at scale. AI Studio, Samsung’s new AI-powered content app within VXT,3 transforms static images into signage-ready video without the need for external tools or manual setup.
Content created through AI Studio is automatically optimized for Spatial Signage. The system refines shadows, adjusts margins and enhances background treatments to strengthen depth perception and more balanced, realistic visuals across a range of commercial environments. This streamlined workflow allows teams to update campaigns remotely, manage multiple displays and present 3D content without additional production expertise.
Since its introduction at IFA 2025, Spatial Signage’s ability to make moments unforgettable has been reinforced with numerous industry recognitions. The display was named a CES 2026 Innovation Award Honoree in the newly introduced Enterprise Technology category and received multiple Best of Show distinctions at ISE 2026, underscoring Samsung’s innovation and leadership in the commercial display industry.
Samsung’s 85-inch Spatial Signage display is now available in the U.S., with additional 32-inch and 55-inch formats to follow later this year.
For more information, please visit Samsung.com.