
Baidu reported a full-year profit decline for 2025 due in part to lackluster online advertising revenue. (Photo by Nikkei)
HIROFUMI YAMANAKA
February 28, 2026 05:54 JST
TOKYO — Chinese technology giant Baidu is rushing to revive its flagship search engine operation by incorporating an artificial intelligence agent into its platform as its earnings suffer amid the rise of ByteDance and other rivals.