“It’s incredible to think that the UK-wide country wildlife trust movement began with the purchase of Cley Marshes a century ago,” said Lyne.

“Following 100 years of wildlife conservation in Norfolk, we have achieved so much — and honed the skills and experience to secure a wilder, healthier and more prosperous Norfolk into the next century.

“However, Norfolk’s nature still faces huge threats.

“That’s why we are raising our ambitions and looking forward to the next 100 years with hope.”