To stay inspired, Verna also steps away from the screen. “I work with my hands – printmaking, ceramics, paper-cutting. It reminds me to let go of perfection and be open to things evolving, or even falling apart.” That mindset, she says, keeps her creativity alive, especially when working within constraints.
Still, for people outside the industry, the scale and impact of these choices often go unnoticed. “What surprises people,” says Teemu, “is our relentless focus on scalability from day one. We’re not just designing for now, we’re thinking about how something can extend into other products, markets, or even industries.”
And when asked what they’d love to redesign at scale? The answers point to how deeply these designers care about systems beyond tech.
“Any system that assumes everyone is the same,” Hana says. “I’d love to reframe standardisation to serve inclusion, not efficiency.”
“Education,” says Teemu. “Let’s rebuild it to prioritise creativity, collaboration, and cultural understanding from the start.”
“Organisational structures,” adds Verna. “So many good ideas get stuck or lost because of silos. I’d love to design a model that lets things flow.”
That’s the thing about designing at scale. It’s not just about maintaining consistency or keeping things usable. It’s about shaping systems, quietly and invisibly, that can carry people through complexity, adapt to difference, and still leave room for surprise.
And no, it might not fit neatly on an Instagram post, but in a world built on interfaces, this is the design that holds it all together.