There’s a major change for a popular online marketplace in Canada.
Interac said on Tuesday that there’s a new way for Kijiji users to verify their identity on the platform, giving people more confidence before they message, post something for sale, meet or make a purchase.
Through Interac verification service, Kijiji users that have accounts at participating financial institutions can now verify who they are.
“With more than four million live listings and over one million new listings added each month, it is one of the most active peer-to-peer commerce platforms in the country,” a press release from Interac said.
“The platform has long relied on ratings and reviews to build user confidence, but this collaboration now raises that baseline. By integrating Interac verified solutions as an additional trust layer that ratings alone cannot provide, this positions Kijiji as setting a new standard for peer-to-peer commerce in Canada.”
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Interac said it’s verified solutions are built on the same network that governments and financial institutions rely on.
A second verification path is expected to become available later this year, “giving users the choice of document verification with liveness checks against accepted forms of government-issued ID,” Interac said.
“Both options, powered by Interac verified solutions, are intentionally designed to offer flexibility. Canadians have different comfort levels and verification needs depending on the transaction, and the integration is built to reflect that,” the company said.
Users will receive confirmation once they have been verified.
Interac said that the verified identity feature will complement other trust signals like ratings and reviews.
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