swXtch.io has announced a new brand, swXtch.ai, alongside the launch of its premier product, the swXtch AI Router. The platform is designed to integrate artificial intelligence into live media production through a chat-driven interface, acting as a virtual broadcast engineer to translate natural language prompts into production-ready AI pipelines.
The platform aims to bridge the gap between AI experimentation and production deployment by allowing operators to route live audio and video from cloud or on-premises environments into various AI models. The system then delivers processed outputs in required formats. Central to the offering is an AI Marketplace, which provides a curated catalogue of video and audio inference models. This allows users to test and compare the performance of different models in real time to optimise for cost, latency, or accuracy without manual infrastructure reconfiguration.
Brent Yates, the chief executive officer of swXtch.io, said, “With the AI Router, we remove the hardest parts of deploying AI in live production. Operators can describe what they need, and the platform teaches, guides, and builds the solution. The AI router leverages models from any provider, with enterprise data connected through integration with Microsoft Fabric.”
Technical Infrastructure and Partner Integrations
The swXtch AI Router incorporates NVIDIA and Microsoft technologies to facilitate real-time data processing. The platform integrates with NVIDIA NIM microservices for AI model access and NVIDIA Holoscan for Media to connect on-premises environments with cloud-based pipelines.
Through integration with Microsoft Fabric and Microsoft 365 Copilot, the AI Router can incorporate enterprise data—including Microsoft Teams communications and operational context—directly into live broadcast workflows. This is intended to enable context-aware pipelines that combine live media with business intelligence for real-time decision-making.
Simon Crownshaw, the cto and worldwide strategy director, media and entertainment at Microsoft, said, “Live media moves fast, and AI has to keep up. swXtch.io is putting the power of Microsoft Fabric directly into the broadcast workflow so media teams can act on data and AI in the moment, not after the fact.”
Market Availability
The AI Router is being demonstrated at NAB Show 2026 within the Microsoft booth, located in the West Hall at Booth W1731. The platform is positioned as a solution for media organisations seeking to deploy AI-powered video and audio solutions without requiring extensive specialised networking or AI expertise.