Artificial intelligence-driven fashion discovery platform OneOff on Monday revealed a new round of celebrity investors — Shay Mitchell, Quavo and Aryna Sabalenka.
To date, including this new round, OneOff has raised $4 million in funding from Hermès Family Office, Quiet Capital’s founder Lee Linden, Patron Fund, Rob Lowe, Matt George, UTA’s chairman Jeremy Zimmer, and WME’s Brad Slater, alongside Claire Holt and social media creators Brooks Nader and Olivia Ponton.
“Tennis and fashion are both really important to me,” Sabalenka told WWD in an exclusive statement. “Whether I’m on court or off it, style is a big way I express myself. I get a lot of inspiration from what I see online, but actually finding the pieces isn’t always that easy. That’s what I like about OneOff — it makes everything feel much more simple and natural. You can discover looks through people you already follow and for me it’s a great way to share my own style in a real way. I’m really excited to be involved, both with my profile and now as an investor — and to be part of something that’s changing how people discover fashion.”
The platform currently has a slew of verified talent profiles for celebrities, including Lowe, Emma Roberts, Winnie Harlow, Kate Hudson, Suki Waterhouse, Emma Chamberlain, Chanel Iman, PartyNextDoor, Riley Keough and Johannes Huebl. Alongside their investment, Mitchell, Quavo and Sabalenka will join the platform with verified profiles. And the platform is also introducing new talent profiles for Holt, Elsa Hosk and Paris Hilton
Last October, founders Bobby Maylack and Emir Talu launched the app to be the “Spotify of fashion.” Without having to screenshot photos from Instagram, reverse-image search on Google or look through influencer affiliate links, the app gives information directly from the celebrities or creators themselves with instantly shoppable information about the brands and styles. The platform has partnered with retailers for consumers to shop more than a million products across Ssense, Net-a-porter, Revolve, Bloomingdale’s and more.
OneOff cofounders Bobby Maylack and Emir Talu.
Courtesy of OneOff
Maylack and Talu pointed to the AI fashion landscape estimated to explode from $2 billion to $26 billion by 2032 as the impetus behind the app’s launch.
“OneOff is redefining fashion discovery by collapsing inspiration, validation and purchase into a single, seamless experience,” the two founders told WWD in an interview. “By combining AI with personal style, the platform transforms content into a structured, shoppable context, preserving the full story behind an outfit rather than reducing it to a single affiliate link. This approach shifts the industry away from transactional clicks toward a more immersive, identity-driven shopping experience built around taste.”
To scale, OneOff said they’re constantly refining their taste graph, which is organizing fashion around people who define style rather than product catalogues. The platform is expanding through both AI extraction and creator-driven input to ensure consumers are seen in real-time.
Investing in AI models that understand context, so product links are not just to images but for outfits, occasions and individual personal styles for intentional recommendations is currently in the works, said Maylack and Talu. The overall goal is not just to match looks to products but to create a system that understands the reason why OneOff users gravitated toward something.
OneOff platform.
Courtesy of OneOff
This new round of investment will enable OneOff to accelerate product development, talent expansion and community growth. The platform is introducing creator tools, training its recommendation engine for relevance and a web version of talent profiles. The app is also looking to expand into men’s style with artists, athletes and tastemakers.
“This model works because our investors are using the platform, so the incentives align completely. Shay Mitchell, Olivia Ponton, Claire Holt, Quavo and Aryna Sabalenka aren’t passive investors; they’re active users who understand what makes OneOff valuable because they experience it firsthand. They’re telling us what works, what doesn’t and what their audiences want to see. It also signals authenticity to users. They believe in the platform enough to put their money behind it, and that trust transfers directly to the community we’re building.”
As for the future of OneOff, the duo wants it to become the definitive place for fashion discovery — one where content, commerce and personalization converge. And as OneOff scales, the platform said it will move into owning the transaction layer to enable seamless purchasing across retailers while preserving the context and trust that drive intent.
“Long term, our goal is to become the ‘Spotify of Fashion,’ a personalized engine that doesn’t just respond to what users search for, but anticipates what they’ll love next. By building a living taste graph powered by creators and user behavior, the platform shifts fashion from a fragmented, search-driven experience into a continuous, curated feed of highly relevant recommendations. OneOff isn’t just a shopping app, it’s the system that defines how people discover, understand and engage with style,” concluded Maylack and Talu.