Business and branding strategist Maya Elious offers a unique perspective on the intention of launching a business.
Elious founded Built To Impact, a coaching company based in the Atlanta metropolitan area that launched in 2014. Built To Impact assists women coaches, consultants, and service-based entrepreneurs who are scaling businesses to profitability in the six figures and beyond, according to information shared on her LinkedIn. Elious noted her business has attracted many faith-based women. On the “Black Tech Green Money” podcast hosted by AFROTECH™ Brand Manager Will Lucas, Elious shared her take on the narrative keeping entrepreneurs from reaching new heights in their wealth-building journey.
“Some of the things that hold us back is this fear of being greedy. This fear of seeming like, ‘Oh, I’m only doing it for money’… Starting a business for money is also noble,” she said. “Knowing how to put food on the table is a noble thing. You don’t need to have this deep, purposeful, meaningful thing to start a business. I personally like to run businesses where I feel a sense of purpose in the work that I’m doing, but it’s also purposeful to be able to pay your bills. And so I think we overthink the wealth-building journey and money.”
She continued, “It’s also important to know that money makes you more of who you already are. I think people think that money is going to change them. It elevates who you already are. So as a generous person, when I make more money, I give more money. As somebody who likes to go on vacations, when I make more money, I go on more vacations… I think it’s very important to understand what your values are and then understand as I build my wealth, the more I get to live my values. The less money you have, the more likely that money is your god because you’re making decisions based on your lack versus based on the options that you have to actually honor your values.”
Check Out The Full Episode
Check out the full conversation with Elious on “Black Tech Green Money.”