Founded in 2010, The Dudes has spent over a decade at the intersection of art, subculture, and apparel through a sustained focus on irreverent design, high-quality craftsmanship, and a DIY spirit. The Dudes’ presence in a collaboration signals a shift from standard “apparel” to “authentic cultural artifacts.”
The new collection, in collaboration with Formula E, features one unique cap design and two t-shirts, with the design inspired by a playful collision of Berlin’s street-food soul and electric street racing. Co-founder and artist “mcbess” has reimagined the Formula E logo with the city’s legendary currywurst as the central ‘e’.
Ahead of the launch, Formula E and The Dudes hosted an exclusive in-store activation at their flagship store in Berlin. At the event, the store was transformed into a high-energy hub featuring limited-edition collaborations, live entertainment, and interactive fan experiences. The new products were also available for fans to purchase at the Formula E Store over the course of the Berlin E-Prix weekend.
Click here to check out the range!
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