Netomnia, the UK’s second-largest alternative network provider (Alt-Net), announced its refined brand identity centred on the idea “Where the most powerful Internet lives.”
The evolution strengthens Netomnia’s positioning as “a fibre network built for whatever comes next” – capturing the company’s scale, ambition, and readiness to power the future.
The refresh comes at a defining moment for Netomnia. Since its 2024 merger with brsk, the company has built a wholesale fibre platform with industry-leading capital efficiency and scale. As of September 2025, it has 2.8 million premises serviceable, 400,000 connected, and is adding one million premises each year. Backed by £1.6 billion in funding, Netomnia is firmly on track to reach five million premises by 2027, underpinned by next-generation technology including 10Gbps XGS-PON and the UK’s first commercial 50G PON service.
This evolution is more than visual. It reflects Netomnia’s progression from challenger to national infrastructure leader. The company’s refreshed positioning emphasises its role as a future-ready fibre network built to enable tomorrow’s innovations, while the visual identity brings this ambition to life. The name itself tells the story – ‘Net’ represents the inclusive network built for everyone, while ‘Omnia’ (Latin for ‘all things’) conveys readiness to power whatever innovations come next. The refreshed circular abstract element symbolises both ‘the right connection’ and ‘the potential’, forming a complete circle that suggests connectivity and continuous progress. Modern typography and a vibrant colour palette – bold red-pink paired with deep blues and contrast black – project dynamism, confidence, and innovation, ensuring Netomnia stands out with clarity and strength.
The evolved Netomnia brand will take centre stage at Connected Britain on 24–25 September, where industry leaders and the wider audience can experience its refreshed positioning and identity first-hand. For more information, visit Netomnia at booth 247.
Jeremy Chelot, Group CEO of Netomnia, YouFibre and brsk
This is more than a design change. It’s a signal of the company we’ve become – powerful, ambitious, and building the UK’s third fibre infrastructure. Where the most powerful internet lives is both our idea and our promise.
Swapnil Khapekar, Head of Marketing at Netomnia
Our ambition demanded a brand as bold as our vision. This evolution reflects not just how we look, but how we position ourselves in the market. Having grown from a startup into the UK’s second-largest Alt-Net, every element of our identity – from the circular motif to our confident typography – tells the story of a company built for whatever comes next.