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On Holding (NYSE:ONON) has partnered with luxury house LOEWE to launch the LightSpray Cloudmonster, a limited edition running shoe.
The shoe features a new automated LightSpray process that creates a seamless, filament based upper in minutes.
The product is being released through premium retail channels, targeting both performance runners and fashion focused consumers.
On Holding, trading at $39.81, is using the LOEWE collaboration to push deeper into the premium segment while keeping performance as a core part of the story. The stock is up 6.8% over the past week and 8.8% over the past month, but down 15.2% year to date and down 31.9% over the past year, with a 45.0% gain over three years. This mix of returns highlights how sentiment around NYSE:ONON has shifted over different time frames.
The LightSpray Cloudmonster gives On a new talking point around differentiated manufacturing and access to high end retail partners. For investors, the key questions will be how far this technology can scale across the broader lineup and whether luxury collaborations like this deepen brand strength without diluting performance credibility.
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NYSE:ONON Earnings & Revenue Growth as at May 2026
3 things going right for On Holding that this headline doesn’t cover.
Investor Checklist: What This LOEWE Deal Means For ONON Quick Assessment
✅ Price vs Analyst Target: At $39.81 versus a consensus target of about $53.17, the stock trades roughly 25% below where analysts sit.
✅ Simply Wall St Valuation: Simply Wall St currently flags the shares as undervalued, trading 26.7% below its estimated fair value.
✅ Recent Momentum: The stock is up 8.8% over the past 30 days, suggesting buyers have been in control recently.
There is only one way to know the right time to buy, sell or hold On Holding. Head to the Simply Wall St company report for the latest analysis of On Holding’s Fair Value..
Key Considerations
📊 The LOEWE LightSpray Cloudmonster links On more tightly to the Luxury segment, which could matter for long term brand positioning and pricing power.
📊 Keep an eye on how often LightSpray technology appears in future launches and whether limited editions translate into higher revenue or stronger margins.
⚠️ A fashion focused collaboration can carry the risk that performance focused runners see the brand as less technical if the balance tilts too far toward lifestyle products.
Dig Deeper
For the full picture including more risks and rewards, check out the complete On Holding analysis. Alternatively, you can check out the community page for On Holding to see how other investors believe this latest news will impact the company’s narrative.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include ONON.
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