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NBCUniversal and Google must reach a new contractual agreement to keep the former’s programming on YouTube TV.As of Sept. 29, the two media giants hadn’t reached an agreement, butting heads over rates and terms.
The clock is ticking for NBCUniversal and Google to resolve a dispute over YouTube TV programming.
NBCU and Google, YouTube TV’s parent company, must reach a new contractual agreement to keep the former’s programming on the streaming service. The current deal expires on Sept. 30, YouTube said.
The two media giants are negotiating rates and terms to keep NBCU programming on YouTube TV with hopes of avoiding any disruptions for users, YouTube head of consumer product communications Jessica Gibby told USA TODAY on Sept. 29.
Recently, a website called Get Your Channels was launched, encouraging NBCU viewers to post about the contract dispute on social media or switch providers entirely. The website allows YouTube TV subscribers to input their zip codes to see what NBCU programming they’d miss locally if it were removed from YouTube TV.
Neither side has indicated when, specifically, NBCU’s content would be pulled from YouTube TV if an agreement isn’t reached.
NBCU, Google point fingers
NBCU claims Google has “refused the best rates and terms in the market,” which could result in NBCU pulling its programming from YouTube TV, according to an NBCU statement provided to USA TODAY on Sept. 26.
Google disagrees.
“NBCUniversal is asking us to pay more than what they charge consumers for the same content on Peacock, which would mean less flexibility and higher prices for our subscribers,” Google said in a Sept. 25 statement.
Google offers $10 credit to affected customers
Google said YouTube TV customers will receive a $10 YouTube TV credit if NBCU content is made unavailable on the streaming platform.
What NBCU programming could be removed from YouTube TV?
NBCU programming that could be removed from YouTube TV, if a new agreement is not reached, includes:
NBCU isn’t the first to threaten pulling its programming from YouTube TV
In August, Fox and Google went through a similar song and dance, with the companies struggling to agree on rates. Ultimately, the two companies agreed to keep all Fox content on YouTube TV.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@usatoday.com.