A surprise Tim Tam flavour has snagged a top award less than two years since it first launched.
Arnott’s Tim Tam Gluten-Free has been awarded the Australian Institute of Food Science & Technology (AIFST) Peter Seale Innovation Award for 2025.
The award celebrates major Australian agrifood innovation that has proven its market success, a clear case for Tim Tam Gluten-Free, which launched in October 2023.
Tim Tam Gluten Free has taken out a coveted award. (Nine)
Arnott’s was recognised for their “bold ambition and technical innovation in developing a gluten-free Tim Tam that replicates the original consumer experience”.
Tim Tam Gluten-Free was also celebrated for having been “entirely developed and executed in Australia” with “with significant investment” in research and design.
Arnott’s has claimed a significant portion of the gluten-free savoury and sweet biscuit market, launching gluten free versions of all of their favourites.
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Arnott’s was recognised for their ‘bold ambition and technical innovation’ in developing the Tim Tam. (Nine)
These include gluten-free Tim Tam, Jatz, Scotch Finger, Shortbread Cream, Tee Vee Snacks, Tiny Teddies, Seeded Crackers, and Mint Slice.
The gluten-free grocery market is now worth an estimated $563m as of 2025, with major brands and supermarkets all vying for their piece of the now lucrative market.
Although gluten-free items are notoriously expensive and cost more than their non-gluten-free counterparts, the Arnott’s gluten-free range remains competitive.
A packed of Tim Tam Gluten-Free costs $5.50 this week at Coles for a 150g pack.
The gluten-free grocery market is now worth an estimated $563m as of 2025. (Nine)
A standard packet of Tim Tams is marked down to $4.50 for a 200g pack and this same pack costs $6 at Woolworths.
Although the $6 price point caused controversy when it was introduced in 2024 amid the cost of living crisis, Arnott’s cited rising global cocoa prices as being among the reasons for the increase.
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Previously, Tim Tams cost $4.50, and some even remember them priced at $2 per pack.
Tim Tam is an Aussie invention, first launched by Arnott’s in 1964.
Since the 2000s, Arnott’s has expanded the range to include varieties such as Double Coat, Chewy Caramel, Dark, White, and more recently Strawberry & Cream.
Tim Tam is an Aussie invention, first launched by Arnott’s in 1964. (Nine)
Arnott’s also launched limited edition runs including their Deluxe range which currently includes Salted Caramel Brownie, Triple Choc, Dark Choc Mint, Cafe Latte and Jatz flavours.
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Discontinued flavours include Tim Tam Tia Maria and Kahlua Mint Slice, with stirred controversy due to their alcohol content.
The Australian Drug Foundation suggested selling the biscuits in supermarkets was “potentially dangerous” by “normalising” the taste of alcohol for children.
An Arnott’s spokesperson responded that customers “would need to consume [their] body weight of biscuits every hour to reach a blood-alcohol content of .05”.
These varieties were also not marketed to children.
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In the past, Arnott’s has collaborated with Australian dessert chef Adriano Zumbo to create Salted Caramel, Choc Brownie and Raspberry White Chocolate. These launched 2014 along with Peanut Butter.
Tim Tam Chewy Caramel was added to the permanent range in 2000. (Nine)
Other defunct varieties include Choc Banana, Toffee Apple, Pineapple and Mango.
In partnership with Gelato Messina, in Tim Tam launched a range of flavours including Vanilla Coconut, Lychee and Black Forest.
Tim Tam Jatz launched in April 2024.
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