SharkNinja is setting up its own “Shark Tank.”

Much like that reality TV show, Needham-based SharkNinja is holding an entrepreneurship contest in which finalists will make in-person pitches for their business ideas. The consumer products company is working with nonprofit startup accelerator MassChallenge to run the contest, which kicks off this week.

The SharkNinja Innovation Challenge is open to individuals or teams consisting of 18 to 24 year-olds with ideas that could help SharkNinja solve consumer problems including how to make products or packages more universally accessible or reimagine them so they’re more environmentally sustainable.

Entries are due on Oct. 24, and six to 10 finalists will be picked in January for a “Shark Tank” style pitch meeting in March. The top three finalists will win cash prizes of up to $25,000, but all finalists will also get support and mentorship from SharkNinja and MassChallenge, including assistance with patent preparation.

For chief executive Mark Barrocas, the innovation challenge is another way of promoting SharkNinja as a cutting-edge company where engineers and technical designers want to work, and to build on its science-and-math focused outreach to local schools.

“I want SharkNinja to be known as a Boston innovation powerhouse,” Barrocas said.

It’s also a way for SharkNinja, perhaps best known for its Shark line of vacuums and Ninja blenders, to find new ideas outside of the company.

“Hopefully, it winds up being something that SharkNinja could possibly take to the market,” Barrocas added. “We could partner with these entrepreneurs … to commercialize these ideas. … It’s not the exclusive reason for [the contest]. That is definitely the hope.”

MassChallenge chief executive Cait Brumme says SharkNinja’s sponsorship will help with cultivating a new generation of entrepreneurs. MassChallenge generally works with more established startups, but Brumme said it’s possible some of the participants could further their ideas at MassChallenge someday.

“We think this will help us support a whole new category of inventors,” Brumme said. “We absolutely hope that the teams that are local will think of us as a home base, as they will also hopefully think of the SharkNinja offices [while bringing] teams from other cities to Boston.”

This is an installment of our weekly Bold Types column about the movers and shakers on Boston’s business scene.

Jon Chesto can be reached at jon.chesto@globe.com. Follow him @jonchesto.