Reebok is not just complicit. It is a disgrace. Let’s escalate our BDS campaign against it!
Reebok is not just complicit. It is a disgrace. Let’s escalate our BDS campaign against it!
Reebok bowed to Israel’s bullying and pledged to “proudly” continue its complicity with Israel’s regime of apartheid and illegal military occupation oppressing millions of Palestinians and its genocide in Gaza.
Yesterday, Israeli media cited the Israel Football Association (IFA) saying that Reebok was requiring the IFA to remove its logo from the national teams’ jerseys. The IFA said it was looking for a new sponsor.
Israel, with its massive lobby, reportedly threatened to take legal action against Reebok.
Reebok caved to the bullying, saying it “is proud of our record as a unifier of all cultures on and off the pitch.”
Reebok is “proud” to sponsor:
Genocidal Israel;
Apartheid Israel’s murder of tens of thousands of Palestinians in Gaza, including at least 807 footballers and athletes;
Israel’s destruction of all Palestinian sports facilities in Gaza;
IFA matches dedicated to Israeli soldiers committing genocide in Gaza;
The IFA’s inclusion of teams in illegal Israeli settlements on stolen Palestinian land.
The campaign to boycott Reebok will only escalate until it ends its “proud” sponsorship of Israel’s crimes against Palestinians.
Stay tuned for the Boycott Reebok Global Day of Action on November 22.