Zoho’s Arattai Surges from 3,000 to 350,000 Sign-Ups in Days, Rides on ‘Made in India’ Wave. Surpasses WhatsApp on Play Stores Startup PediaArattai vs WhatsApp: Key differences you should know India TodayZoho bets on data sovereignty, ad-free model to scale as ministers rally behind local tech The Economic TimesAs Zoho’s indigenous messaging app Arattai gains steam, privacy-conscious users point out this WhatsApp feature it lacks MintZoho founder Sridhar Vembu says: There is lot of false information going around about Zoho; ‘correcting’ Times of India
