On July 14, 2026, “Gus,” one of the most complete specimens of Tyrannosaurus rex, went to an as yet unidentified buyer for US$50.1 million. This auction at Sotheby’s set a record for most valuable fossil ever sold. Another dinosaur has entered the luxury collectibles market, a reminder that even Earth’s deepest history can be sold to the highest bidder.

To paleontologists like me, however, a fossil like “Gus” — excavated from the Hell Creek Formation in South Dakota over three years starting in 2021 by commercial collector Thomas Heitkamp and his team — is not a trophy or a work of art. It is an irreplaceable scientific archive. Fossils preserve evidence of evolution, extinction, growth, disease, injury and ancient ecosystems. They are finite, nonsubstitutable records of life’s history on Earth.

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Fossil kits are sold on Amazon and other online retailers, encouraging curiosity in budding paleontologists.

(Image credit: Amazon)

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A thin section of a Diplodocus femur reveals the microscopic architecture of the bone, preserving a record of the animal’s growth and life history. 

(Image credit: Kristina Curry Rogers)

Schoolchildren were among the first to visit ‘Sue’ the T. rex once it was displayed at the Field Museum of Natural History in Chicago, Ill., thanks to funding from the California State University system, Walt Disney Parks and Resorts and McDonald’s.

(Image credit: copyright The Field Museum)