Online juggernaut Amazon has unveiled the next generation of its Kindle, Ring and Echo devices, among other items, all of which are powered by artificial intelligence and connected to Alexa+, its AI-infused personal assistant, which debuted in February.
The line-up, announced at a presentation in New York, includes new cameras for its Ring video monitoring device, with a new AI facial recognition feature that notifies users of who is at the front door.
Amazon unveiled four new Echo devices revamped with Alexa+ that serve up personalised insights like whether the user left the front door unlocked after midnight. The US company also announced a series of Fire TVs infused with Alexa+ that offer more personalised searches, like finding a specific scene in a movie or getting commentary about last night’s sports game.
This week’s presentation was the first big product event for Panos Panay, who joined Amazon in 2023 to head the company’s devices and services unit after a 19-year career at Microsoft, where he served as its chief product officer.
Panos Panay speaks during the Amazon product event in New York on September 30, 2025. Photo: AP
Panay told the audience of several hundred journalists and bloggers that Alexa+ and artificial intelligence are allowing technology to work “in the background when you don’t”.