Following a fourth-place finish at the 2026 FIFA World Cup and the appointment of a new men’s national team manager, the French Football Federation is continuing to build a new era with the unveiling of a new France national team crest.

The crest was launched on the FFF’s website and social media platforms on Wednesday, July 29. While the iconic rooster remains the focal point, the new identity “addresses several objectives: modernizing the current visual identity, better adapting it to digital, marketing and event uses, and providing a common graphic framework for all national selections,” according to the FFF.

Courtesy FFF

The new rooster is “more assertive, more embodied, and with a conquering attitude,” the FFF says. It remains mainly gold, but adds more blue detailing inside its body and does away with the bit of ground it was standing on. The comb and the wattles on its head remain red. As before, a gold “FFF” sits below the rooster, but the new crest adds “FRANCE” in arched gold lettering under that. The two gold stars above the rooster mark the country’s World Cup wins in 1998 and 2018.

“This new visual identity responds to a simple objective: to give the French National Teams a more modern, consistent, and impactful expression. It is based on a balance between the history of the French National Teams and today’s practices. The new rooster is part of this continuity, with a more assertive, distinctive design conceived to reinforce the brand’s lifestyle and cultural dimension.”

— François Vasseur, Marketing and Economic Development Director, FFF

In the recent 2026 FIFA World Cup, the crest on their Nike home kit was solid copper, while on the away kit, it had a mottled copper pattern.

Courtesy FFF

The FFF first used a rooster crest for France’s national teams in the 1920s. The rooster has been a symbol of France since the Middle Ages, but it resurged in popularity during the French Revolution, which started in 1789.

Along with the crest, the FFF has rolled out a new comprehensive visual identity that includes a refreshed colour palette and custom-designed typefaces.

While the national team crest is changing, the institutional logo of the FFF will remain the same.