OpenAI and Jony Ive’s startup have been working on a secret AI device, but they have reportedly stumbled upon technical challenges related to the functionality and privacy aspects.
OpenAI and Jony Ive’s AI Device Could Always Be Listening
In May 2025, OpenAI acquired a startup called io, founded by Apple’s former chief design officer, Jony Ive. The idea behind the acquisition was to help OpenAI “create a new generation of AI-powered computers,” according to CEO Sam Altman. The first of these devices was rumored to go on sale sometime in 2026, but there might be a delay.
Image Credit: OpenAI via YouTube
As reported by Financial Times, OpenAI and Ive’s startup, io, are working on “a palm-sized device without a screen that can take audio and visual cues from the physical environment and respond to users’ requests.” However, the two entities have come to a halt deciding the personality of the onboard AI assistant, its computing network, as well as concerns related to privacy.
The biggest concern here is how the device will handle user privacy. One source familiar with the working mentions that the AI device will have an “always on” listening mode- similar to Amazon’s Alexa. However, it wouldn’t need a wake word; instead, it should be able to respond to you whenever necessary.
This is the cause for contention, as OpenAI and Ive are struggling to ensure when the device speaks up and when it should be appropriate to end the conversation. Moreover, it can be a huge let down among those who are concerned about their privacy.
AI devices like the Humane AI pin, which was sold to HP, attempted seomthing similar but received a lot of negative reception. Rabbit R1, another AI gadget, also failed to lure the masses. So, it would be interesting to see what OpenAI and Ive can come up with, and how they will manage to convince the users to buy their AI device.
Anshuman Jain