Global Oats Market to Reach $7.56 Billion by 2033 Amid Rising Health & Plant-Based Trends

1. Rising Demand for Healthy and Nutritious Foods

Health-conscious consumers are increasingly prioritizing oats for their cholesterol-lowering, heart-protective, and digestive benefits. Lifestyle diseases such as obesity, diabetes, and cardiovascular disorders have accelerated interest in nutrient-dense foods, positioning oats as a vital dietary component.

Example: In August 2024, ITC launched its ‘Right Shift’ line, offering oats-based jaggery cookies and multigrain snacks targeted at consumers aged 40 and above, demonstrating the rising adoption of oats in functional and age-specific nutrition products.

2. Popularity of Plant-Based and Gluten-Free Diets

The plant-based movement and the rise of gluten sensitivities and celiac disease have made oats a highly desirable ingredient. Naturally gluten-free and plant-based, oats are increasingly used in oat milk, baked goods, and snacks, driving innovation in the food and beverage industry.

Example: In December 2023, Life Health Foods launched the So Good OAT plant-based milk in India, capitalizing on growing demand for allergen-friendly, sustainable dairy alternatives.

3. Demand for Convenience and Ready-to-Eat Foods

Busy lifestyles have fueled the demand for instant and quick-cooking oats, including flavored oatmeal, granola bars, and pre-packaged snacks. Consumers increasingly prefer on-the-go breakfast and snack options that combine nutrition with convenience, prompting food manufacturers to expand ready-to-eat oat product lines.

Example: In September 2024, Fresh Del Monte launched ready-to-eat breakfast oats featuring fresh fruit, highlighting consumer interest in healthy, convenient meal solutions.

Regional Market Outlooks

North America

The North American oats market is witnessing steady growth due to heightened health awareness and the versatility of oats in breakfast, snacks, and beverages. The United States and Canada are the largest consumers, driven by the adoption of plant-based and gluten-free diets.

United States: Oats are increasingly used in oatmeal, cereals, granola bars, baked goods, and oat milk. In March 2024, Tirlán launched the Truly Gluten-Free Premium Irish Oat Drink in the U.S., reflecting the rising interest in specialty oat beverages.

Europe

European consumers are gravitating toward healthy, sustainable food options, with major markets including France, Germany, Italy, Spain, the UK, Belgium, the Netherlands, and Turkey. Oats are popular in breakfast cereals, snacks, and bakery items, driven by the plant-based and gluten-free diet trend.

Germany: Consumers are increasingly embracing oats for their high fiber content and heart health benefits. Innovative products like oat milk and flavored ready-to-eat oats are expanding in supermarkets. In October 2023, Velike, a German oat dairy brand, introduced NOT M’LK, the first refillable vegan oat milk in returnable glass bottles, catering to sustainability-conscious consumers.

Asia Pacific

The Asia Pacific oats market is growing rapidly due to rising health awareness and adoption of Western dietary habits. Major markets include China, Japan, India, South Korea, Thailand, Malaysia, Indonesia, Australia, and New Zealand. Oats are increasingly incorporated into healthy breakfasts, snacks, baked goods, and beverages.

China: Urban consumers are embracing instant oatmeal and oat beverages, driven by convenience and health benefits. e-Commerce platforms have expanded access to oat products. In September 2024, Luckin Coffee launched an oat milk series including Oat Milk Latte and Oat Shakerato, reflecting the trend toward plant-based dairy alternatives.

Latin America

In Latin America, the oats market is growing steadily, supported by health awareness, urbanization, and rising disposable income. Major markets include Brazil, Mexico, and Argentina. Oats are consumed in breakfast cereals, smoothies, baked goods, and snacks, and the plant-based trend is pushing adoption of oat-based beverages.

Brazil: In July 2023, Fazenda Futuro, a leading plant-based meat brand, launched its Futuro Aveia oat-based beverage line, reflecting the popularity of oats as a nutritious, convenient, and plant-based option.

By Type

Rolled Oats

Whole Oats

Steel Cut

Instant Oats

Others

By Application

Animal Feed

Food & Beverage

Personal Care & Cosmetics

Others

By Geography

North America: U.S., Canada

Europe: France, Germany, Italy, Spain, UK, Belgium, Netherlands, Turkey

Asia Pacific: China, Japan, India, South Korea, Thailand, Malaysia, Indonesia, Australia, New Zealand

Latin America: Brazil, Mexico, Argentina

Middle East & Africa: Saudi Arabia, UAE, South Africa

Competitive Landscape

Key players driving innovation and growth in the oats market include:

General Mills

B&G Foods Inc.

Kellanova

Marico Ltd.

PepsiCo Inc.

Nestle SA

Blue Lake Milling

Avena Foods

Companies focus on product innovation, ready-to-eat and gluten-free offerings, plant-based beverages, and expansion into emerging markets. Strategic initiatives, partnerships, and sustainability commitments further strengthen market positioning.

Future Outlook

The Global Oats Market is expected to experience steady growth through 2033, propelled by:

Rising consumer preference for healthy, functional, and plant-based foods.

Growing adoption of gluten-free diets.

Increased interest in ready-to-eat and convenient oat-based products.

Expansion in emerging markets such as Asia Pacific and Latin America.

Innovations in oat beverages, snacks, and baked goods, supporting lifestyle-driven consumption.

As consumers continue prioritizing health, convenience, and sustainability, oats are emerging as a core component of breakfast, snack, and functional food markets worldwide.

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