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Alex and Ani is continuing its Millennial and Zillennial culture reference points with its latest collection. The American jewelry label’s latest accessory collaboration features inspiration from the enduring symbols of “The Hunger Games.”
Alex and Ani x “The Hunger Games”
Courtesy of Alex and Ani
“For so many fans, ‘The Hunger Games’ is more than a story. It’s a world full of deeply meaningful symbols that relate to multiple generations,” Prita Kumar, chief executive officer of Alex and Ani, said in an exclusive statement.
“That emotional connection made the collaboration feel like a natural fit for Alex and Ani, where we strive to create jewelry that holds personal meaning.”
Alex and Ani x “The Hunger Games”
Courtesy of Alex and Ani
Facilitated by IMG Licensing, the jewelry collection translates the symbols from the various film adaptations of Suzanne Collins’ book series into rings, bracelets, earrings and necklaces. Pieces are imbued with such iconic imagery as the Mockingjay, blazing fire, arrows and Haymitch’s flint striker. The collection is priced between $34-$68.
Alex and Ani’s “Hunger Games”-inspired collection launches just as a new chapter in the prequel films unfolds. “The Hunger Games: Sunrise on the Reaping,” which hits theaters in November, revisits the world of Panem 24 years before the events of “The Hunger Games.” The film is a sequel to 2023’s “The Hunger Games: The Ballad of Songbirds & Snakes.”
Alex and Ani x “The Hunger Games”
Courtesy of Alex and Ani
This latest pop culture-infused jewelry collection follows a trend from Alex and Ani. Over the last several months, the brand has embraced the ongoing nostalgia craze and resurgence of Y2K styles and reference points.
In July, Alex and Ani debuted its “Twilight” collection, featuring a trove of necklaces, bracelets, pendants and rings inspired by the film adaptations of the Stephenie Meyer book series from the early aughts.
Alex and Ani x “The Hunger Games”
Courtesy of Alex and Ani
Prior to “The Hunger Games” collection, Alex and Ani’s August collection included a witchy vibe courtesy of “Practical Magic 2.” The Warner Bros. partnership with the jewelry brand gave Alex and Ani the opportunity to create pieces inspired by the 1998 Sandra Bullock and Nicole Kidman-starring film’s sequel just in time for the movie’s release.