Medium-sized service, wholesale and retail businesses would qualify with 31–100 employees or annual revenue exceeding THB50 million but not exceeding THB300 million. The reported medium-sized manufacturing category covers businesses employing 51–200 people.

Start-ups would face no employment or annual-revenue limits but would need strong growth potential and a business model centred on innovation or technology.

The proposed accommodation categories include licensed hotels and lodging businesses operating legally and holding tax records. A separate category would cover other accommodation operators with tax records and annual service revenue of no more than THB300 million.

Restaurants, attractions, OTOP businesses, community enterprises and other participating service providers would need to operate legally. TAT would determine the programme’s detailed rules and conditions and oversee implementation.

Registration through Paotang proposed for early 2027

Krungthai Bank would develop the systems for travellers to register, book accommodation and make payments through the Paotang app. Participating businesses would accept the programme’s conditions and receive payments through the Thung Ngern app.

Under the proposed timetable, public registration would run from January to February 2027, while tourism businesses could enrol from January to June. Travellers could use the benefits from March to June, with payments to participating businesses scheduled from March to August.

Thai Teaw Thai Plus remains a funding proposal, with the reported timetable and benefits subject to final confirmation.

THB15.6 billion in economic receipts projected

TAT estimates the programme would support travel by at least 200,000 people and generate THB15.6 billion in receipts throughout the economy.

TAT also projects employment equivalent to 17,100 full-time jobs for one year, alongside additional government receipts from value-added tax and other taxes.

Tourism businesses are expected to receive at least THB5.5 billion, based on projected accommodation revenue and spending supported by digital vouchers.

TAT’s stated objectives are to increase the frequency of domestic trips and consumer spending while easing the impact of weaker travel demand on tourism operators and related businesses.