Suno has hired Michael Chua, former vice president of global business development and strategic partnerships at Ticketmaster, as vice president and general manager of Suno Live Experiences, which includes the concert discovery platform Songkick.
Songkick was acquired by Suno from Warner Music Group in November 2025, as part of the deal that settled Warner Music Group’s copyright lawsuit against the AI company.
Suno has said that the live experiences team will work to integrate Songkick’s discovery platform with Suno AI and to improve Songkick’s concert recommendations.
Chua has said that he sees his appointment at Suno as an opportunity to help artists “take a song from the first idea to the stage, and bring their fans along the whole way.”
“Bringing Suno and Songkick together opens up new possibilities to better connect artists and fans and ultimately create entirely new experiences that couldn’t have existed before Suno’s industry-leading tools,” said Chua.
At Ticketmaster, Chua helped build product partnerships with companies including Apple Music, Google, Snap, Spotify, TikTok, and YouTube, according to Suno. These partnerships enabled fans to access event information and purchase tickets without having to visit Ticketmaster’s own platform.
“We’re building the first creative entertainment platform, and live music is a pivotal part of that,” said Paul Sinclair, chief music officer at Suno. “A central focus of our live experiences team will be helping emerging artists, like those in our Spark program, an incubator program designed to help independent artists bring their music projects to life and more easily create live experiences.
“Michael has spent his career at the intersection of tech and live music, and I’m excited to build this team with his support.”
Sinclair, previously general manager and executive vice president of Atlantic Records, joined Suno in July 2025.
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