Khloé Kardashian is in celebration mode.
In recent years, the youngest Kardashian sister has added businesswoman to her resumé with several different products, including Good American clothing and Khloud popcorn. But right now, she’s being recognized for her signature fragrance, XO KHLOÉ.
The perfume is sold in Ulta stores, and for the month of October, the retailer has named it their Fragrance Crush, which is essentially the scent of the month.
To celebrate this moment, Kardashian took a pair of pictures to Instagram, the first showing the 41-year-old posing in an off-the-shoulder gold minidress while gazing at the camera and holding a bottle of XO KHLOÉ.
The second photo was simply a bottle of the fragrance with a red ribbon loosely draped around it. In the caption, she wrote, “Thank you @ultabeauty for making my debut fragrance XO KHLOÉ your HIGHLY COVETED FRAGRANCE CRUSH for the month of October!!!! What a dream!”
Khloé Kardashian Shown Love For Ulta Moment
One of the first people to comment on Khloé Kardashian’s post was her younger brother, Robert Kardashian. He wrote, “Congratulations my beautiful sister!!!!!!!!”
Kathy Hilton was also in the comments. She gushed, “Love my KoKo !!! Gorgeous girl.❤️🥰💕”
Natalie Halcro called it the “Best scent hands down 🙌🏼❤️,” and even Ulta weighed in, calling it her “golden hour 💛.”
Plenty of fans gushed over Kardashian and her fragrance with one writing “CONGRATULATIONSS✨✨✨✨✨” and another declaring, “You are the best Kardashian!!”
XO KHLOÉ Is Loved By Many
XO KHLOÉ is certainly having its moment but it’s not the first fragrance Khloé Kardashian has made. In fact, it’s at least her fifth.
This particular scent was released in December 2024 and is described as floral and woody. Its top notes include crystallized rose petals, lavender, and sage blossom, middle notes of praline, peach, and orange blossom, and a base of tonka bean, moss, wood, and musk.
Other fragrances include a collaboration withKim Kardashian under her KKW brand, which was discontinued in 2022 and rebranded after her divorce from Kanye West.
She also made three different fragrances in collaboration with her ex-husband, Lamar Odom, under their Khloe and Lamar brand. XO KHLOÉ is her first solo fragrance.
Related: Khloé Kardashian Turns Heads in Plunging Pink Gown in Italy
This story was originally reported by Parade on Oct 11, 2025, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.