TTechnology Read More Pokémon coming to Science Museum for space-themed experienceSeptember 22, 2026 Pokémon is coming to the Science Museum in London for a new space-themed experience created in collaboration with…
VVirtual reality Read More Next-gen LBE VR | Hololabs Studio’s new attraction formatSeptember 15, 2026 Combining the immersion of VR with the physicality of themed environments is an ongoing challenge for location-based entertainment…
VVirtual reality Read More How to create a commercially successful immersive experienceAugust 18, 2026 Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
EEntertainment Read More Tivoli unveils new Hikari area ahead of opening this weekendAugust 14, 2026 Tivoli Gardens, a historic amusement park in Copenhagen, Denmark, has unveiled its new Hikari area ahead of the…
EEntertainment Read More Uffizi Galleries in Florence announce €50m transformationAugust 10, 2026 The Uffizi Galleries in Florence, Italy has announced a two-year, €50 million transformation, described as one of its…
TTechnology Read More The Met introduces generative AI to transform experienceJuly 17, 2026 The Metropolitan Museum of Art in New York has unveiled two new generative AI initiatives to transform how…
EEntertainment Read More Dutch museum spreads 800lbs of peanut butter across floorJuly 10, 2026 Museum Boijmans Van Beuningen in the Netherlands has recreated a conceptual artwork by spreading more than 800 pounds…
TTechnology Read More Innovation in family experiences | driving engagementJune 18, 2026 Guests want active participation, not passive entertainment, with the most successful attractions giving visitors agency and a role…
VVirtual reality Read More Why most immersive projects never get builtMay 6, 2026 There is a reality in immersive and experiential development that the industry does not talk about enough: most…
TTechnology Read More Festival of Innovation | cultural immersive experiencesDecember 23, 2025 Join us at 11 am GMT on Thursday 22 January for our Innovation in Cultural Immersive Experiences session…
TTechnology Read More Innovation in Spectacular | at the Festival of InnovationDecember 17, 2025 Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
EEntertainment Read More Journey | announces acquisition of Dimension StudioDecember 9, 2025 Journey, a global design and innovation studio pioneering multidimensional experiences (MDX), has acquired Dimension Studio, a UK-based creative…