How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Tivoli unveils new Hikari area ahead of opening this weekend
Tivoli Gardens, a historic amusement park in Copenhagen, Denmark, has unveiled its new Hikari area ahead of the…
Uffizi Galleries in Florence announce €50m transformation
The Uffizi Galleries in Florence, Italy has announced a two-year, €50 million transformation, described as one of its…
The Met introduces generative AI to transform experience
The Metropolitan Museum of Art in New York has unveiled two new generative AI initiatives to transform how…
Dutch museum spreads 800lbs of peanut butter across floor
Museum Boijmans Van Beuningen in the Netherlands has recreated a conceptual artwork by spreading more than 800 pounds…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Journey | announces acquisition of Dimension Studio
Journey, a global design and innovation studio pioneering multidimensional experiences (MDX), has acquired Dimension Studio, a UK-based creative…
BTS's RM to put personal collection on view at SFMoMA – blooloop
BTS’s RM to put personal collection on view at SFMoMA blooloopRM From BTS Will Curate an SFMOMA Exhibit in…
2025 Innovation Awards | final judges announced
blooloop is pleased to announce the final judges for the 2025 blooloop Innovation Awards, presented with AREA15: Guillaume Allaire,…