How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
PICO headsets support iDISCOVR immersive experiences
PICO, a developer of cutting-edge virtual reality (VR) and mixed reality (MR) headsets, was chosen by iDISCOVR, the…
The Met introduces generative AI to transform experience
The Metropolitan Museum of Art in New York has unveiled two new generative AI initiatives to transform how…
Ideum | 10 years of Tangible Engine
Ideum, an experiential designer of interactive exhibits, is marking Tangible Engine’s 10th anniversary by reflecting on how the…
Semnox Solutions | 10 years at Level Up Arcade
Semnox Solutions, a technology provider for the entertainment and amusement industry, marks nearly ten years of success with…
Innovation in Spectacular | at the Festival of Innovation
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
Simtec Systems | partnership with The VOID
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
2025 Innovation Awards | final judges announced
blooloop is pleased to announce the final judges for the 2025 blooloop Innovation Awards, presented with AREA15: Guillaume Allaire,…