How one app is putting performance at the center of its CTV strategy
Connected TV (CTV) has long shouldered the same assumptions of traditional TV: creative is expensive, reach is broad…
Meta eyes CTV expansion to fuel its next wave of ad growth
Tipped to become the largest advertising company in the industry in 2026, Meta is quietly laying the groundwork…
Programmatic agency execs speak out on CTV transparency
“Transparency” is one of those terms that often gets bandied about when talking about CTV ad buying. Specifically…
Brands hope for reach, brace for higher CPMs in WBD tug of war
Netflix and Paramount’s competing bids for Warner Bros. Discovery (WBD) will dominate the next act of the streaming…