Alo Makes Its Digital Fitness Platform Free for Everyone
The activewear giant is betting that scale, engagement and community will drive long-term value more effectively than paid…
Tone It Up Co-Founder Reacquires Brand as Sole Owner
The platform centered around women’s fitness and community is returning to its roots as original co-founder Karena Dawn…
ET Snapchat Gen Z Index: Gen Z is turning fitness into a lifestyle, step by step
India’s Gen Z is building health into their everyday lives — step by step, click by click. The…
Peloton’s Robin Arzón: Hyrox-Style Training ‘Is the Future’ of Fitness
Arzón, Peloton’s VP of fitness programming and one of its most popular instructors, speaks with ATN about the…