Inside Nashville’s Booming Boutique Fitness Scene
Population growth, a community-forward culture and a fast-expanding mix of strength, Pilates and recovery concepts are turning the…
Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment
Taymax Group, one of the largest Planet Fitness operators with more than 150 locations, offers a case study…
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in new equipment and amenities, but also in community…
Ex-Planet Fitness CEO Joins Brazil Gym Chain Panobianco, Eyes Growth
Chris Rondeau sees the potential for explosive growth similar to Planet Fitness for Panobianco Academia, Brazil’s largest gym…
Orangetheory Adding Hyrox Training to Select Studios
As Hyrox scales into gyms and studios worldwide, Orangetheory becomes one of its most high-profile affiliate partners Hyrox…
Orangetheory’s New Campaign Spotlights Real People, Authentic Stories
Timed for the holidays and New Year’s rush, the boutique fitness giant’s newest ad campaign features the authentic…
Gold’s Gym Reopens SoCal Market to New Franchisees Following EoS Fitness Deal
As Gold’s Gym looks to rebuild its presence in Southern California, the brand will lean into premium designs,…
Grand Fitness Partners Acquires Planet Fitness Gyms in California
In at least the third PF franchisee expansion move in just the past week, Grand Fitness Partners expands…