Inside the Top New Year’s Fitness Campaigns of 2026
With a new year, fitness brands are leveraging unique promotions to compete for members, shifting from traditional resolutions…
Retro Fitness Launches 3-Month Free Trial to Drive Retention
As New Year’s fitness promotions flood the market, the HVLP gym brand is breaking from industry norms with…
Orangetheory’s New Campaign Spotlights Real People, Authentic Stories
Timed for the holidays and New Year’s rush, the boutique fitness giant’s newest ad campaign features the authentic…