Sony a7 V Still a Best-Selling Camera Despite ‘Significant’ Drop in Sales
After it topped Map Camera’s sales charts in December and outsold all four of the next best-selling cameras…
Cinematographer Bob Poole on Filming Elephants With FUJINON Duvo HZK25-1000mm – Respectful Wildlife Filmmaking
Emmy Award-winning cinematographer Bob Poole reveals how the FUJINON Duvo HZK25-1000mm, paired with the ARRI ALEXA 35, enabled…
Fujifilm launches 12,000-lumen 4K Z Series projector
Fujifilm Australia has announced a new high-brightness projector for large venues and immersive installations, with a model that…
A Wildlife Filmmaker Put a Fujifilm GFX100 II in the Path of Bull Elephants
Emmy Award-winning cinematographer Bob Poole loves elephants. He not only loves elephants but is also a world-leading expert…
Sony, Kodak, and DJI Were the Big Camera Market Share Winners of 2025
Japanese retail analyst BCN+R has published its annual BCN Awards, detailing the best-selling photography brands across the majority…
Can Fujifilm’s Nura Transform Healthcare With AI-Enabled Preventive Screening?
How do you create a use case for your products while taking elements from your culture to build…
The Color Science Behind the Most Popular 35mm Films Available Today
Film photography is popular for many reasons, but chief among them are color and grain: in short, the…
Fujifilm Opens ‘House of Photography’ Spaces in Barcelona and Porto
Fujifilm celebrated the opening of two new “House of Photography” spaces in Europe this week. The first was…
Fujifilm Issues Official Apology for Making Photography ‘Awesome’
Fujifilm India published a public “apology” on its Facebook account this morning, saying it is sorry for “making…
This is The Most Affordable Medium Format Camera Right Now
Medium format photography has always been considered the pinnacle of image quality, but it comes at a steep…
MID49 Accessories Lineup for FUJIFILM GFX ETERNA 55 Released
MID49 has just released an entire lineup of accessories specifically designed for the FUJIFILM GFX ETERNA 55. The…
Fujifilm introduces FUJIFILM GFX ETERNA 55 filmmaking camera
FUJIFILM GFX ETERNA 55 is the company’s first digital camera dedicated to professional filmmaking FUJIFILM North America Corporation,…