How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
PICO headsets support iDISCOVR immersive experiences
PICO, a developer of cutting-edge virtual reality (VR) and mixed reality (MR) headsets, was chosen by iDISCOVR, the…
Innovation in family experiences | driving engagement
Guests want active participation, not passive entertainment, with the most successful attractions giving visitors agency and a role…
Los Angeles’s new Hospital of Emotions pop-up gives artists keys to the asylum – The Art Newspaper
It can be easy to knock “immersive” art experiences. Many are outrageously expensive, made for Instagram and making…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Immersive Minecraft experience to make Asia debut at Mandai Wildlife Reserve – Blooloop
Immersive Minecraft experience to make Asia debut at Mandai Wildlife Reserve BlooloopImmersive Minecraft experience coming to Singapore in April…
Festival of Innovation | cultural immersive experiences
Join us at 11 am GMT on Thursday 22 January for our Innovation in Cultural Immersive Experiences session…
Innovation in Spectacular | at the Festival of Innovation
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
Journey | announces acquisition of Dimension Studio
Journey, a global design and innovation studio pioneering multidimensional experiences (MDX), has acquired Dimension Studio, a UK-based creative…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…