EA is bundling its games to make a bigger pitch to advertisers
The holiday season is the proving ground for media owners. It pays well and punishes hard. Electronic Arts…
Discord adds lower funnel with outcomes push
Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+. The…
Why platforms are turning social video into living room TV
If 2025 was the year YouTube really turned the screw on traditional TV, 2026 is shaping up as…
Inside TikTok Shop’s incentives for the 2025 holiday period
In recent weeks, the short-form video app has shared a plethora of incentives and challenges with its TikTok…