Circana Report Details Business Value of Influencer Marketing
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and…
Nielsen’s Gauge Delay is ‘Indefensible,’ Says TV Trade Group
The whole TV business is grappling with Gauge Rage. Nielsen’s recent decision to delay its popular “Gauge” snapshot…
Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash
Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing…