Wireless Festival Loses Pepsi Sponsorship Over Kanye West Booking
Pepsi is withdrawing its sponsorship of London’s Wireless Festival following criticism over the event’s decision to book Ye.…
Pepsi Cancels Sponsorship of U.K. Festival With Kanye West Headlining
The scheduled three-night headlining appearance by Ye, formerly Kanye West, at the Wireless Festival in London is only…
Bear Witness as Pepsi Takes Down Coke
THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge,…
A Pepsi Marketing Campaign Worth Half A Billion Dollars Included A Supersonic Collab
In the late ’90s, Pepsi found itself in dire straits. The age-old Coke versus Pepsi rivalry was in…