Avid and Google Cloud Partner to Bring Agentic AI Into Media Composer and Content Core
Avid has announced a multi-year strategic partnership with Google Cloud that embeds Gemini models and Vertex AI directly…
The 4 Elements That Can Make Digital Footage Look Like the 1970s
You might’ve assumed The Holdovers was shot on celluloid. From the opening frames, the 2023 Best Picture nominee…
ASC Nominated for 2026 HPA Innovation & Technology Award
The HPA Awards Innovation & Technology have announced the nominees for its 2026 ceremony, with the ASC receiving…
Adobe To Release AI-Powered Video Editing System ‘Project Frame Forward’
EXCLUSIVE: Adobe is introducing Project Frame Forward, an AI-powered system designed to improve the process of editing video.…