YouTube’s AI remix push exposes a looming reckoning for the creator economy
Late last month, Google plugged its Gemini Omni model into YouTube Shorts’ existing Remix tool, turning it into…
AI influencer discovery tools are changing how brands find creators
Whether an influencer campaign succeeds or fails often comes down to creator selection – and increasingly that’s a…
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films, a self-described next-generation content studio, is betting that the creator economy’s next move isn’t more followers…
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital…
Why some creators are now back auditing their brand deals
At the start of this year, Vancouver-based tech company Hootsuite came under fire over a contract with the…
Haley Kalil is tapping an out-of-home activation in NYC
In the wake of TikTok transition issues and algorithmic upsets, established creators are looking to de-risk platform dependence…
Brands invest in creators for reach as celebs fill the Big Game spots
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional…