How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
PICO headsets support iDISCOVR immersive experiences
PICO, a developer of cutting-edge virtual reality (VR) and mixed reality (MR) headsets, was chosen by iDISCOVR, the…
Innovation in family experiences | driving engagement
Guests want active participation, not passive entertainment, with the most successful attractions giving visitors agency and a role…
Innovation in Spectacular | at the Festival of Innovation
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
2025 Innovation Awards | final judges announced
blooloop is pleased to announce the final judges for the 2025 blooloop Innovation Awards, presented with AREA15: Guillaume Allaire,…