Inside the post-Google playbook: Subscriptions, AI and team reorgs
Publishers’ hemming and hawing over the Google Zero post-search era has reached a fever pitch. Now, they’re finally…
The Verge restructures audience team to prepare for Google Zero
The Verge is rethinking what it means to grow an audience in the post-search era. After years of…
How Zoom is using creators to improve AI search visibility
Zoom has a brand awareness problem, but not in the way that you think. The tech company is…
As industry awaits AI search ads, buyers scrutinize Google’s AI Max
Google’s AI Max for Search product is a key component for brands keen to advertise within AI Overviews…