{"id":100064,"date":"2025-10-27T06:07:16","date_gmt":"2025-10-27T06:07:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/100064\/"},"modified":"2025-10-27T06:07:16","modified_gmt":"2025-10-27T06:07:16","slug":"reports-suggest-apple-is-already-pulling-back-on-the-iphone-air","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/100064\/","title":{"rendered":"Reports suggest Apple is already pulling back on the iPhone Air"},"content":{"rendered":"<p>Apple\u2019s <a href=\"https:\/\/www.apple.com\/iphone-air\/\" rel=\"nofollow noopener\" target=\"_blank\">iPhone Air<\/a> was the company\u2019s most interesting new iPhone this year, at least insofar as it was the one most different from previous iPhones. We came away impressed by its size and weight <a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/09\/iphone-air-review-apples-different-est-phone-in-years-is-appealing-despite-itself\/\" rel=\"nofollow noopener\" target=\"_blank\">in our review<\/a>. But early reports suggest that its novelty might not be translating into sales success.<\/p>\n<p>A note from analyst Ming-Chi Kuo, whose supply chain sources are often accurate about Apple\u2019s future plans, <a href=\"https:\/\/x.com\/mingchikuo\/status\/1981051589000671742\" rel=\"nofollow\">said yesterday<\/a> that demand for the iPhone Air \u201chas fallen short of expectations\u201d and that \u201cboth shipments and production capacity\u201d were being scaled back to account for the lower-than-expected demand.<\/p>\n<p>Kuo\u2019s note is backed up by reports from other analysts at Mizuho Securities (<a href=\"https:\/\/www.macrumors.com\/2025\/10\/17\/iphone-air-production-to-be-cut-amid-lower-sales\/\" rel=\"nofollow noopener\" target=\"_blank\">via MacRumors<\/a>) and <a href=\"https:\/\/asia.nikkei.com\/spotlight\/supply-chain\/apple-slashes-iphone-air-production-plans-boosts-other-17-models-sources\" rel=\"nofollow noopener\" target=\"_blank\">Nikkei Asia<\/a>. Both of these reports say that demand for the iPhone 17 and 17 Pro models remains strong, indicating that this is\u00a0just a problem for the iPhone Air and not a wider slowdown caused by tariffs or other external factors.<\/p>\n<p>The standard iPhone, the regular-sized iPhone Pro, and the big iPhone Pro have all been mainstays in Apple\u2019s lineup, but the company has had a harder time coming up with a fourth phone that sells well enough to stick around. The small-screened iPhone mini and the large-screened iPhone Plus were each discontinued after two generations.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u2019s iPhone Air was the company\u2019s most interesting new iPhone this year, at least insofar as it was&hellip;\n","protected":false},"author":2,"featured_media":100065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[85,46,321,125],"class_list":{"0":"post-100064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-il","9":"tag-israel","10":"tag-mobile","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/100064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=100064"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/100064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/100065"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=100064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=100064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=100064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}