{"id":100817,"date":"2025-10-27T16:34:18","date_gmt":"2025-10-27T16:34:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/100817\/"},"modified":"2025-10-27T16:34:18","modified_gmt":"2025-10-27T16:34:18","slug":"art-basel-paris-deepens-ties-with-luxury-to-appeal-to-new-collectors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/100817\/","title":{"rendered":"Art Basel Paris Deepens Ties With Luxury to Appeal to New Collectors"},"content":{"rendered":"

\n\tPARIS \u2014 Defying a sluggish art<\/a> market, Art Basel<\/a> Paris lit up the French capital with a record six-day run, anchoring a vibrant week of public exhibitions, private previews and social events \u2014 many staged in partnership with top luxury brands.<\/p>\n

\n\tThe 2025 edition gathered 206 galleries at the Grand Palais, while its public program unfolded at nine venues across town. Underscoring the fair\u2019s growing synergies with fashion<\/a>, filmmaker Lo\u00efc Prigent curated its re-hanging initiative Oh La La!, while editor Edward Enninful hosted a day of talks.<\/p>\n

\n\tFrench President Emmanuel Macron and First Lady Brigitte Macron were among the 73,000 visitors who flocked to the fair between Oct. 21 and 26, organizers said.<\/p>\n

\n\tThe event got off to a strong start with the addition of an extra half-day on Tuesday titled \u201cAvant-Premiere,\u201d during which participating galleries were asked to invite their six best clients for a more intimate preview. \u00a0<\/p>\n

\n\tVincenzo de Bellis, chief artistic officer and global director of Art<\/a> Basel Fairs, said the fair introduced the new format after drawing large crowds at its First Choice VIP Opening day last year.<\/p>\n

\n\t\u201cWe wanted to create a moment, both for our clients, meaning the galleries, and for the clients of our clients, where they could have a slower pace, a moment to chat, a moment to really connect,\u201d he told WWD. \u201cIt worked very well. It generated what we wanted to generate, meaning more meaningful conversations and market opportunities.\u201d<\/p>\n

\t\t\t\t\t\t\"Installation<\/p>\n

\t\t\t\t\tInstallation view, Hauser & Wirth at Art Basel<\/a> Paris 2025. <\/p>\n

\t\t\t\t\t\t\t\t\tNicolas Brasseur, courtesy the artists\/estates and Hauser & Wirth<\/p>\n

\n\tMany galleries synced their exhibits to major exhibitions at Paris museums.<\/p>\n

\n\tIt was a winning strategy for Hauser & Wirth, which sold Gerhard Richter\u2019s 1987 \u201cAbstract Painting\u201d for $23 million, in tandem with his retrospective at the Fondation Louis Vuitton<\/a>. The David Zwirner gallery, which is staging a solo exhibition by the artist in Paris, found a buyer for another of Richter\u2019s works at $3.5 million.<\/p>\n

\n\tMeanwhile, Spr\u00fcth Magers sold three works by George Condo, the subject of a solo exhibition at Mus\u00e9e d\u2019Art Moderne de Paris, for a combined $4.8 million.<\/p>\n

\n\tYoung and female collectors are emerging as the market\u2019s driving forces, according to the annual Art Basel and UBS Survey of Global Collecting. In 2024, women outspent their male peers by 46 percent on average, driven by Millennial and Gen Z collectors, according to the study of 3,100 high-net-worth individuals in 10 markets.<\/p>\n

\n\tThis younger cohort collects not just art, but a wide variety of high-end design and collectible items, including luxury handbags, jewelry, watches, sneakers, classic cars and spirits, according to the report authored by Clare McAndrew, founder of research and consulting firm Arts Economics.<\/p>\n

\n\t\u201cContemporary art is much more interdisciplinary today than what it used to be, and that interdisciplinarity goes across fashion, design, moving image and music, and that is something that we should nurture more and more,\u201d said de Bellis.<\/p>\n

\n\tThat is one reason why Art Basel is forging ties with luxury brands like Miu Miu<\/a>, the official partner of its public program, and Louis Vuitton<\/a> and Audemars Piguet, associate partners of the Paris fair. Vuitton made a splash with a stand and Artycapucines handbag collection designed by Japanese artist Takashi Murakami<\/a>. <\/p>\n

\n\tA scaled-back version of the Art Basel Shop, with a reflective facade designed by Harry Nuriev, featured collaborations with artists including Thomas Bayrle, Camille Henrot and Nuriev himself, and brands such as Guerlain and Labubu.<\/p>\n

\n\t\u201cParis, besides being an epic art world center and having history of art in its buildings, is also the capital of fashion, the capital of design, so the connection between these worlds is essential for us,\u201d de Bellis explained.<\/p>\n

\n\t\u201cA lot of artists are collaborating with those brands,\u201d he noted. \u201cNaturally, this becomes much more a natural fit for us too.\u201d<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe We Are Ona and India Mahdavi pop-up during Art Basel Paris 2025.<\/p>\n

\t\t\t\t\t\t\t\t\tLaurent Giannesini\/Courtesy of We Are Ona<\/p>\n

\n\tArt Basel also unveiled a five-year partnership with members-only app Dorsia, offering exclusive access and experiences, including an Art Basel Afters nightlife program launching in Miami Beach in December. De Bellis said the partnership was designed to enhance the fair experience and nurture new potential buyers.<\/p>\n

\n\t\u201cThe more people we involve, the more potential buyers we have, the more we drive the art world into the future,\u201d he reasoned.<\/p>\n

\n\tWith Cl\u00e9ment Del\u00e9pine moving on to head Lafayette Anticipations, the art foundation of Galeries Lafayette, the fair promoted Karim Crippa from head of communications to director of Art Basel Paris.<\/p>\n

\n\tThis follows the nomination earlier this month of former Christie\u2019s executive Carly Murphy as Art Basel\u2019s new global head of collector and institutional relations, another signal of the growing diversity and sophistication of the fair\u2019s potential audience.<\/p>\n

\n\tAmong the whirl of parties across town were Chanel\u2019s dinner with Alphabet magazine celebrating its special supplement dedicated to the newly restored villa La Pausa<\/a>, and India Mahdavi\u2019s week-long pop-up with trendy culinary collective We Are Ona.<\/p>\n

\n\tOrient Express operator Accor hosted a dinner at the Mus\u00e9e des Arts D\u00e9coratifs to celebrate the exhibition \u201c1925\u20132025: One Hundred Years of Art Deco,\u201d<\/a> while the newly inaugurated Fondation Cartier across the street from the Louvre drew crowds on its opening weekend. <\/p>\n

\t\t\t\t\t\t\"Bernard<\/p>\n

\t\t\t\t\tBernard Arnault and Kasing Lung at Moynat.<\/p>\n

\t\t\t\t\t\t\t\t\tFlo Kohl\/Courtesy of Moynat<\/p>\n

\n\tMeanwhile, Moynat held a signing with Labubu\u2019s creator, the illustrator Kasing Lung. The event saw luxury tycoon Bernard Arnault receive a sketch from the illustrator \u2014 and a blind box containing one of the Labubu plushies.<\/p>\n

\n\tHere, WWD reviews some of the week\u2019s key events:<\/p>\n

\t\t\t\t\t\t\"Roman<\/p>\n

\t\t\t\t\tRoman draped feminine figure, courtesy of Galerie Chenel; Aristide Maillol\u2019s Baigneuse Drap\u00e9e or La Seine (1er \u00e9tat), courtesy of Galerie Dina Vierny; and a coat from Jacquemus\u2019 spring 2026 collection.<\/p>\n

\t\t\t\t\t\t\t\t\tFran\u00e7ois Coquerel\/Courtesy of Jacquemus<\/p>\n

\t\tJacquemus\u2019 \u2018Mythes\u2019\t<\/p>\n

\n\tSimon Porte Jacquemus teamed with antiques specialist Galerie Chenel and Galerie Dina Vierny, founded by the muse of French sculptor and painter Aristide Maillol, for his first curatorial project centered around a dialogue between the antique, the sculpted and the everyday.<\/p>\n

\n\tIn the Galerie des Bernardins, a former Cistercian college set in the 5th arrondissement, the French designer imagined eye-catching tableaux. Maillol\u2019s La Baigneuse Drap\u00e9e, also known as La Seine, and a draped Roman marble statue from the second century rubbed shoulders with a sunshine yellow trenchcoat from the designer\u2019s spring 2026 collection.<\/p>\n

\n\tIn another scene, the French sculptor\u2019s reclining figure of La Jeune Fille Allong\u00e9e became a sculptural beachgoer with the addition of a pristine cotton parasol. Elsewhere, a glass of orange juice propped on the side of an easel seemed to hint at an artist who just nipped out for a break.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tThe Joopiter installation.<\/p>\n

\t\t\t\t\t\t\t\t\tPierrick Rocher\/Courtesy of Joopiter<\/p>\n

\t\tJoopiter\u2019s \u2018Inked: Tattoos by Contemporary Artists\u2019 and \u2018The Contemporary Take: A Look with Jay Chou\u2019\t<\/p>\n

\n\tPharrell William\u2019s platform Joopiter launched two projects with a splashy party at Dover Street Market Paris.<\/p>\n

\n\tCurated by Sharon Coplan, \u201cInked: Tattoos by Contemporary Artists\u201d brought together 16 artists who each created original tattoo designs as conceptual works of art. Participants included fashion designers Gabriela Hearst and Thom Browne, milliner Stephen Jones, architect Peter Marino and curator Sarah Andelman, along with artists Jeffrey Gibson, Marilyn Minter and the late Lawrence Weiner.<\/p>\n

\n\tEach tattoo design comes with a signed certificate, and proceeds from each sale benefited causes chosen by the artists, such as the CFDA. Collectors who purchased a piece gained the right to have the tattoo inscribed on their body, making the artwork participatory and transforming the skin into a living canvas.<\/p>\n

\n\tJoopiter also launched \u201cThe Contemporary Take: A Look With Jay Chou,\u201d a new contemporary art sale curated by the Taiwanese singer-songwriter known as the \u201cKing of Mandopop.\u201d Following this spring\u2019s collaboration with Martha Stewart, the auction highlights intergenerational and cross-cultural works, with a special focus on artists from the Asian diaspora, including Hajime Sorayama and Lung Kasing, creator of the infamous Labubu.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tK-Way\u2019s \u201cIn Y\/Our Life\u201d exhibition.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of K-Way<\/p>\n

\t\tK-Way\u2019s \u2018In Y\/Our Life\u2019\t<\/p>\n

\n\tFrench outerwear brand K-Way celebrated its 60th anniversary with the final run of its traveling exhibition, \u201cIn Y\/Our Life,\u201d at the historic Atelier Richelieu. The exhibit, which visited Milan and London earlier this year, explored six decades of design with a 7,500-square-foot multisensory installation combining fashion and contemporary art.<\/p>\n

\n\tCurated by writer and cultural strategist Gianluigi Ricuperati, it featured works by Patricia Urquiola, Olimpia Zagnoli, Asad Raza and Nadine Fecht partnering with brands such as Chupa Chups, Moleskine, Bic pens and Polaroid. Highlights included a participatory mural using Bic pens and Scotch tape on Moleskine shelves; a reimagined the K-Way \u201cLe Vrai\u201d jacket infused with LEDs by Japanese label Anrealage\u2019s founder Kunihiko Morinaga, and a tribute to Arthur Rimbaud\u2019s \u201cVoyelles\u201d poem on the venue\u2019s staircase.<\/p>\n

\n\tIt also featured a section curated by Sarah Andelman and a coffee spot called Caf\u00e9 K-Way, codesigned with Parisian roaster Momus.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tMiu Miu<\/a>\u2019s \u201c30 Blizzards.\u201d<\/p>\n

\t\t\t\t\t\t\t\t\trui _ t-space studio \/ Courtesy of Miu Miu<\/p>\n

\t\tMiu Miu\u2019s \u201930 Blizzards\u2019\t<\/p>\n

\n\tAs part of its ongoing partnership with Art Basel Paris, Miu Miu presented a program featuring a new work by artist Helen Marten, held at the Palais d\u2019I\u00e9na where the brand traditionally stages its Paris Fashion Week shows.<\/p>\n

\n\tKnown for her multifaceted practice that spans sculpture, painting, video and writing, Marten expanded her work into performance for the first time. Storage boxes emblazoned with words such as \u201cAsphalt,\u201d \u201cWind,\u201d \u201cThe Guest\u201d and \u201cThe Dentist\u201d were carried along an elevated factory-style track while a troupe of 30 performers \u2014 some in a uniform of gray, and others in items from Miu Miu\u2019s colorful collections \u2014 moved the boxes, broke out into song and dance, and recited monologues that questioned the audience.<\/p>\n

\n\tTitled \u201c30 Blizzards\u201d and conceived with theater and opera director Fabio Cherstich and composer Beatrice Dillon, the work also featured five sculptural platforms depicting different stages of life. Marten was given carte blanche to select from Miu Miu\u2019s collections as she created \u201ccharacters\u201d that acted out the work in two-hour cycles. She also invited London-based writer and filmmaker Juliet Jacques to moderate a day of talks with female authors and poets.<\/p>\n

\t\t\t\t\t\t\"An<\/p>\n

\t\t\t\t\tAn image from Salomon\u2019s \u201cSensorial Terrains.\u201d<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Salomon<\/p>\n

\t\tSalomon\u2019s \u2018Sensorial Terrains\u2019\t<\/p>\n

\n\tFor its first year as an official partner of Art Basel Paris, French shoe brand Salomon outfitted the fair\u2019s 250 hosts in its shoes, reflecting its move to position itself as a \u201cmountain sports lifestyle\u201d label, including activewear with a more urban spin. This partnership was designed to reach an urban audience that is culturally engaged in art, music and design, but still escapes to the park for a morning run.<\/p>\n

\n\tTo that end the brand hosted an experiential exhibit inside the Grand Palais that brought running to life by creating shifting floor environments from sand to concrete and forest soil to urban gravel, with matching soundscapes. It also hosted community runs throughout the festival from the Grand Palais to its flagship on the Champs-\u00c9lys\u00e9es.<\/p>\n

\n\tThe partnership strengthened the brand\u2019s presence in Paris following the success of its Olympics and fashion week programs, with another large-scale event planned during the men\u2019s collections next January.<\/p>\n

\t\t\t\t\t\t\"Cai<\/p>\n

\t\t\t\t\tCai Lei\u2019s works in Paris.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Icicle<\/p>\n

\t\tCai Lei\u2019s \u2018Invisible Spaces\u2019 at Icicle Cultural Space\t<\/p>\n

\n\tFor its inaugural participation in the official Art Basel program, Icicle staged the first exhibition in France of Beijing-based artist Cai Lei, best known for his practice at the crossroads between painting and sculpture.<\/p>\n

\n\tIn the Shanghai- and Paris-based brand\u2019s cultural space on Avenue George V, Lei unveiled a new series of pictorial and sculptural works, centered around \u201cLeft in the Dust,\u201d a spiral staircase with missing steps that captures the tension at the heart of his practice.<\/p>\n

\t\t\t\t\t\t\"Exhibition<\/p>\n

Exhibition Magma No. 3 \u201cArchive of the Future.\u201d<\/p>\n

\t\t\t\t\t\t\t\t\tNicolas Brasseur\/Courtesy of Magma<\/p>\n

\t\tMagma Vol. 3, supported by Bottega Veneta\t<\/p>\n

\n\tFor its third volume, annual art publication Magma continues its \u201ccartography of the contemporary world\u201d with \u201cArchive of the Future,\u201d in which it questions whether art forms can anticipate the world in the face of higher-than-ever uncertainties. The 388-page issue, supported by Bottega Veneta, features more than 100 previously unpublished works and texts by prominent figures of contemporary art.<\/p>\n

\n\tAmong them are seven Polaroids by Lithuanian filmmaker and poet Jonas Mekas, taken during a 1971 Fluxus dinner where Yoko Ono and John Lennon improvised drawings, readings and performances; a visual correspondence between Jill Mulleady and Mike Kelley, and two mirror paintings by Italy\u2019s Michelangelo Pistoletto.<\/p>\n

\n\tThe publication\u2019s launch is accompanied by a monthlong exhibition in Paris, running until Nov. 19 at the Forma gallery on Rue de Turenne.<\/p>\n","protected":false},"excerpt":{"rendered":"PARIS \u2014 Defying a sluggish art market, Art Basel Paris lit up the French capital with a record…\n","protected":false},"author":2,"featured_media":100818,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[787,1804,146,85,46,29169,66690],"class_list":["post-100817","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-art","tag-art-basel","tag-entertainment","tag-il","tag-israel","tag-louis-vuitton","tag-miu-miu"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/100817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=100817"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/100817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/100818"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=100817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=100817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=100817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}