{"id":100988,"date":"2025-10-27T18:40:12","date_gmt":"2025-10-27T18:40:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/100988\/"},"modified":"2025-10-27T18:40:12","modified_gmt":"2025-10-27T18:40:12","slug":"warner-bros-discovery-schedules-2026-upfront-for-discovery-global","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/100988\/","title":{"rendered":"Warner Bros. Discovery Schedules 2026 Upfront for Discovery Global"},"content":{"rendered":"<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe future of <a href=\"https:\/\/www.hollywoodreporter.com\/t\/warner-bros-discovery\/\" id=\"auto-tag_warner-bros-discovery_1\" data-tag=\"warner-bros-discovery\" rel=\"nofollow noopener\" target=\"_blank\">Warner Bros. Discovery<\/a> may be in question, but the company is proceeding as though it is business as usual for the time being.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tWBD said Thursday that Discovery Global, the side of the business that will house its linear TV networks and Discovery+, will host its upfront event on Wednesday, May 13, at the Theater at Madison Square Garden. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tWBD has previously announced a plan split into two companies: Discovery, which will house TNT, TBS, CNN, HGTV, Discovery and other linear channels to be led by Gunnar Weidenfels, and Warner Bros., which will house HBO, HBO Max and the WB film and TV studios, led by David Zaslav.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tDespite the company <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/warner-bros-discovery-for-sale-1236406132\/\" rel=\"nofollow noopener\" target=\"_blank\">telling Wall Street last week<\/a> that it \u201chas initiated a review of strategic alternatives to maximize shareholder value,\u201d including a possible sale of all or some of the company, it is proceeding as though the split will still happen.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tDiscovery will also sell <a href=\"https:\/\/www.hollywoodreporter.com\/t\/advertising\/\" id=\"auto-tag_advertising_1\" data-tag=\"advertising\" rel=\"nofollow noopener\" target=\"_blank\">advertising<\/a> for the Warner Bros. side of the business, should the split go through, including for HBO Max. The upfront, should it happen, will spotlight the standalone company\u2019s vision, while also highlighting HBO Max and other Warner Bros. properties.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cAt Discovery Global, we will seek to inspire and empower audiences through bold storytelling and engaging stories,\u201d said\u00a0Gunnar Wiedenfels,\u00a0CFO of Warner Bros. Discovery and announced CEO for Discovery Global.\u00a0\u201cWe are committed to deepening connections between people and the world around them \u2014 while delivering innovative, data-driven solutions that help brands engage meaningfully with our passionate global audience. By uniting creativity with intelligence, we aim to build lasting partnerships and deliver measurable results.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cWhile the structure of our company is transforming, our shared commitment to creating meaningful connections between audiences and brands remains stronger than ever,\u201d added\u00a0Ryan Gould,\u00a0president of U.S. ad sales, go to market, Warner Bros. Discovery. \u201cWe\u2019re looking forward to showcasing how the world-class portfolios of both Discovery Global and Warner Bros. can connect advertisers with high-impact consumer engagement and drive unmatched value.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThe 2026 Upfront will mark a bold new chapter for Discovery Global and Warner Bros. \u2014 where strategic vision meets brand leadership across Sports, News, Entertainment, and Streaming,\u201d said\u00a0Bobby Voltaggio, president of U.S. ad sales, platform monetization, Warner Bros. Discovery. \u201cThrough cutting-edge innovation in ad tech, data, and product development, we\u2019re not just shaping the future \u2014 we\u2019re inviting our partners to build it with us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The future of Warner Bros. Discovery may be in question, but the company is proceeding as though it&hellip;\n","protected":false},"author":2,"featured_media":100989,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[366,146,85,46,411,9483],"class_list":["post-100988","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-advertising","tag-entertainment","tag-il","tag-israel","tag-tv","tag-warner-bros-discovery"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/100988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=100988"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/100988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/100989"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=100988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=100988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=100988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}